We designed TymeBank to increase adoption of financial services.
Similar to other emerging markets, South Africa’s financial products and services are often inconvenient and too expensive to access. Customers’ financial and digital literacy is low, and their mistrust of banking is high.
Despite the challenges, TymeBank South Africa has gained tremendous momentum and reached 3.5 million customers in August 2021, 25 months post-launch.
What is driving TymeBank South Africa’s success?
- Disruptive retail distribution model with digitized physical distribution network for easy customer onboarding
- Structural cost advantage through our cloud-based technology platform and cost-efficient operating model
- Simple, transparent and gamified propositions with one product for each product line to empower customers
- Rewarding loyalty offering with customers earning double points at our partner Pick n Pay, the second largest retailer in South Africa
- Human connection through locally recruited ambassadors who build trust and assist our customers bridge the digital divide
Get the facts.
More than 3.5 million customers acquired in 25 months since launch, still growing at around 120,000 customers per month
Watch how our customers in South Africa open a bank account with our kiosks
How to build the world’s fastest-growing greenfield digital bank?
Tyme’s disruptive digital banking model, more than just a mobile app and a card, is designed for fast developing markets undergoing rapid transformation towards a digital world.
Digital kiosks
Enable customer onboarding, card issuance & replacement, loan fulfilment, and account pin reset.
Cash-in cash-out points
Enable real-time cash deposits and withdrawals at our retail partner tillpoints.
Ambassadors
Assist in customer onboarding process, customer education and queries.